Introducing: “Why cruise when you can Cunard”

Cunard’s brand-new TV advert launches today and is built around a simple but powerful question:  “Why cruise, when you can Cunard?” Narrated by esteemed actor Richard E. Grant, the story that unfolds invites you into the world of Cunard. A world that blends style, elegance, and uncompromising luxury.

185 years spent refining the art of ocean travel are embodied in our uniquely famous fleet of Queens. Four beautifully crafted ships offer the perfect spaces in which to fully relax and relish the world in iconic style. We’ve never compromised on creating glamourous, comfortable, cultured journeys.

Cinematically shot, with striking black and white visuals, the film follows the journey of a guest from the riviera chic of the poolside terrace to the grandeur of the Grand Lobby, and the art deco elegance of the Chart Room cocktail bar, before arriving in New York after an iconic Transatlantic Crossing with Cunard. 

Cunard is more than a cruise – it’s a rare opportunity to pause, reflect, celebrate and view the world from a different perspective. As we celebrate our 185th anniversary this year, our luxury heritage and the spirit of what makes a Cunard voyage so special is brought to life with bold storytelling and cinematic beauty in this campaign. We’re incredibly proud of the result and are looking forward to seeing how audiences across the world connect with it.”

Katie McAlister, Cunard President

Colleagues in Carnival House, Cunard’s Southampton head office, had a preview of the advert last week alongside a celebration of 185 years of Cunard. Glasses were raised, cupcakes eaten, the red carpet rolled out, and colleagues were even treated to an incredible fashion show, celebrating Cunard’s famous Bellhops – through the ages.